GSL DIVISIONS
GSL MEDIA
Connecting Brands with Real People in Real PlaceS
Digital Out of Home Advertising
GSL Media is redefining out-of-home advertising in British Columbia with a premium network of digital billboards and arena displays across Victoria, Vancouver, and Kelowna. From the exclusive downtown boards at Victoria’s Save-On-Foods Memorial Centre, to the high-impact Highway 91 digital spectacular in Vancouver, to the region-leading MNP Place in Kelowna, our assets deliver millions of impressions each month. Complementing these landmark locations are our digital displays inside Planet Ice facilities in Delta, Coquitlam, and Maple Ridge—vibrant community hubs that draw hundreds of thousands of families, athletes, and sports enthusiasts every year, offering brands prolonged dwell times and deep local engagement.
Greater Vancouver Area
With a high volume of daily commuter traffic and long sight lines that ensure prolonged exposure, our newly updated billboard on busy Highway 91 offers exceptional visibility. Combined with our indoor urban panels at local arenas, you’ll reach a diverse audience of families, sports enthusiasts and community members.
With a diverse population, the region offers an unparalleled opportunity for brand engagement.
With this average household income, GSL Media’s markets reach affluent and financially stable audiences.
Delivering consistent, high-traffic visibility that drives brand awareness and engagement.
Connecting with a balanced mix of professionals, families, and active community members.
Approximate figures based on GSL data and 2021 Census, Statistics Canada, Population Vancouver CMA 22022 CMHC for Vancouver, BC
Greater Vancouver’s combination of population density, economic strength, and cultural diversity makes it one of the most valuable advertising markets in Canada. With millions of impressions every month, GSL Media’s network connects brands to consumers who are constantly on the move, commuting, shopping, and engaging with their community. This level of exposure builds lasting brand recognition and positions your message at the center of one of the country’s most influential regions.
Connecting brands to real people
AUDIENCE REACH & ENGAGEMENT
Through placements in arenas, community spaces, and along major commuter routes, GSL Media ensures consistent exposure to high-value consumers. Our digital network engages audiences with real-time content that informs, entertains, and inspires action.
TURNING AUDIENCE INSIGHTS INTO CAMPAIGNS
data & targeting
Smart advertising starts with insight. GSL Media uses audience data, traffic analytics, and scheduling tools to help advertisers reach the right people at the right time. From hourly impression tracking to demographic targeting, our DOOH network provides measurable results that optimize every campaign’s performance.
see some of our other locations
DELTA
Our digital OOH displays are strategically placed in high-traffic areas within our Planet Ice venues, ensuring your message reaches the right people at the right time. The audience in Delta includes residents with disposable income, community-focused individuals and those who are actively engaged in outdoor activities, health and wellness.
Reaching commuters and residents along one of Metro Vancouver’s busiest transportation corridors, delivering consistent, high-frequency visibility.
Connecting with established, family-oriented audiences who have strong purchasing power and value quality, trusted brands.
Engaging a diverse mix of working professionals and long-term residents who form the backbone of the local community.
Approximate figures based on GSL data and 2021 Census, Statistics Canada, Population Vancouver CMA 22022 CMHC for Vancouver, BC
Advertise with our indoor urban panels at Planet Ice Delta, and you’ll reach a broad audience of families, professionals, sports enthusiasts and community members. This prime location draws nearly 650,000 visitors annually, with an average dwell time of 2+ hours per visit. Your brand will gain extensive exposure to an engaged audience, driving significant impact.
MAPLE RIDGE
In Maple Ridge, our visitors include regular attendees of local sports leagues, community events and family gatherings. Advertising with us means you’re placing your brand at the heart of this community, enhancing your local presence and building strong connections with your target audience.
Delivering steady exposure across a rapidly growing suburban market with strong community engagement and daily commuter traffic.
Reaching families and professionals with stable incomes who support local businesses and lifestyle-driven brands.
Connecting with a well-balanced audience of young families, professionals, and established homeowners.
Approximate figures based on GSL data
and 2021 Census, Statistics Canada, Population
Vancouver CMA
With our indoor urban panels at Planet Ice Maple Ridge, you’ll reach a diverse audience of families, professionals, sports enthusiasts and community members. With an average dwell time of 2+ hours per visit and over 350,000 visitors each year, your brand will achieve extensive exposure and make a significant impact.
Coquitlam
With multiple locations and a packed event schedule, Planet Ice venues draw millions of visitors each year. Coquitlam is one of Metro Vancouver’s key suburban centers, attracting families and young professionals, many of whom are homeowners with disposable income.
High screen visibility in high-traffic urban zones ensures brands get consistent exposure and engagement.
Strong local spending power makes Coquitlam an ideal area for premium and lifestyle-focused campaigns.
A balanced demographic mix keeps messaging relevant to both young professionals and established families.
Approximate figures based on GSL data and 2021 Census, Statistics Canada, Population Vancouver CMA
Advertise with our indoor urban panels at Planet Ice Coquitlam to reach a broad, engaged audience that values quality products and services. With a dwell time of 2.5+ hours per visit and nearly 550,000 yearly visitors, this location offers an excellent opportunity to make a significant impact with your advertising campaign.
Victoria
Greater Victoria, home to nearly 400,000 residents and conveniently close to the airport and ferry terminals, thrives in the tourism, tech and government sectors. Save-On-Foods Memorial Centre boasts the sole digital billboard in Downtown Victoria, reaching thousands daily. With high foot and vehicle traffic, the billboard provides unmatched brand visibility, making it an ideal spot to engage a rich mix of demographics.
A thriving and steadily growing population creates ongoing opportunities for local and regional reach.
Strong earning power supports a community with a high capacity for spending and brand engagement.
A mature yet active audience offers stability and long-term value for consistent campaign performance.
Approximate figures based on 2021 Census, Statistics Canada, Population Victoria CMA 22022 CMHC for Victoria, BC
Victoria’s strong economy and connected community make it a powerful location for targeted digital campaigns. With a blend of established residents, professionals, and visitors, brands gain access to an engaged audience that’s ready to respond. Strategic placements here extend reach across Vancouver Island and deliver lasting brand visibility.
Kelowna
With an expanding population, ongoing economic development and year-round tourism, Kelowna presents a prime opportunity to expand your reach. The city’s active lifestyle and community events drive high visibility and engagement, making it an ideal spot to target both locals and tourists.
Delivering strong, consistent exposure across Kelowna’s busiest recreation and community spaces, reaching both locals and visitors every week.
Engaging an audience with strong purchasing power and an appreciation for premium local products, dining, and lifestyle experiences.
Reaching a balanced mix of young professionals, families, and active retirees who shape the city’s fast-growing and dynamic community.
Approximate figures based on GSL data and 2021 Census, Statistics Canada, Population Kelowna CMA
Kelowna is one of Canada’s fastest-growing cities, blending tourism, recreation, and innovation in a way few markets can. GSL Media’s presence in key community hubs ensures brands are seen by both residents and visitors who are actively exploring, socializing, and spending. This balance of reach and relevance makes Kelowna a powerful environment for lasting brand impact.
DIGITAL IMPACT. LOCAL REACH.
Drive engagement through intelligent placement.
Strategic Screen Placement
→ High-visibility locations that capture commuter and foot traffic daily.
Data-Driven Campaigns
→ Targeted scheduling and audience insights for optimized ROI.
Local Expertise
→ Deep understanding of Western Canadian markets.
Flexible Packages
→ Scalable options for local businesses to national campaigns.
Dynamic Content
→ Real-time updates and creative flexibility to keep your message fresh.